Unordinary came to Blue Cheri as a new Belgian fashion brand preparing to launch from zero. With no established social presence or audience, the goal was to create awareness quickly and turn attention into real demand.

We developed a social-first launch strategy across Instagram and TikTok, combining creative concepts, platform-native content and a clear approach to building momentum around the first drop.

Within weeks, multiple videos went viral, reaching millions of viewers and rapidly growing the brand’s visibility. The momentum translated beyond social: Unordinary sold out its entire first drop.